What's Faster Than Aero?! | New Zipp 404 Firecrest First Look

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Zipp have lead the charge when it comes to aero bike wheels in recent years, but their latest release isn't all about aerodynamic gains. We've all heard it said that 'aero is everything', but the latest research is trending in a new direction - aero is still a big part of the picture, but it's not the ultimate player in the search for speed! Si Richardson has taken a first look at the brand new Zipp 404 Firecrest wheels to find out what they're all about.

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Photos: © Velo Collection (TDW) / Getty Images & © Bettiniphoto /

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