What's Faster Than Aero?! | New Zipp 404 Firecrest First Look

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Zipp have lead the charge when it comes to aero bike wheels in recent years, but their latest release isn't all about aerodynamic gains. We've all heard it said that 'aero is everything', but the latest research is trending in a new direction - aero is still a big part of the picture, but it's not the ultimate player in the search for speed! Si Richardson has taken a first look at the brand new Zipp 404 Firecrest wheels to find out what they're all about.

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Music - licensed by Epidemic Sound:
ES_Zippo Click - SFX
ES_Wind Blizzard 1 - SFX
ES_Wind Blizzard 2 - SFX
ES_Yonder -
ES_Sunshine Rain - Brendon
ES_The Dub - Jake and
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ES_PE Crescendo 8 - SFX
ES_Horror Impact - SFX
ES_In Perspective - Emil
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ES_Fever Dreams - Dylan
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Photos: © Velo Collection (TDW) / Getty Images & © Bettiniphoto /

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